A delve into the influence of the unconscious mind and how intuitions are formed. 

​Gladwell surmises that if acknowledged and harnessed, our split-second thinking and response mechanisms can work in our favour as a powerful evaluation tool, often outperforming our well-considered logic and reasoning. 

Drawing on compelling research in both psychology and neuroscience, Gladwell offers up the idea that gut instinct usually has a significant basis, even if as humans, we are less than able to explain ourselves.​